• Adarsh Gupta

8 STEP GUIDE TO SET UP A FOOD TRUCK BUSINESS IN INDIA




Food truck businesses are growing at an exponential pace. Have you ever jumped on a truck to give yourself a treat of Hawaiian pizza? Yes! That's what you call a food truck. The concept of food truck is based on vendor and street food but is a more organized, specialized, and mobilized kind of eatery. This is one of the low investments with high returns business in the whole F&B industry. You never needed a stationary place at high rents, the maintenance of dining and decor. All you need is to go with the flow of air in an infinite dimension where you don’t need to bother about strategic location, a specific target audience.


If you’re thinking of establishing your food truck chain in the F & B industry and trying to figure out what process you need to go through to step into the food truck business, ESTANDARDZ, a 360-degree consultancy firm that’ll guide you throughout the process until you create a remarkable step in food and business industry. This blog scripts out a step-by-step process for beginning the food truck business and furthermore you can contact us through our website. Let's begin.


  • STEP 1 - PLAN AND CHART OUT THE BUSINESS CONCEPT

  • A goal without a plan remains a wish. Your ultimate goal is to set up a food truck business and to realize this, you need to have a plan.

  • Begin with researching existing food truck models. Prepare a checklist of what you’ll be doing consecutively.

  • Do the competitor research before beginning and include the unique element in your business

  • Figure out what your target audience is, locations you’ll be taking the truck, busy streets or playgrounds or cinemas and check the parking space around that location.

  • After this check into the finances and your investments. You can crowdfund your business as well.


Believe or not our consultancy services at ESTANDARDZ has guided hundreds of restaurateurs who are progressing just by procedurally planning for them



  • STEP 2 - CONCEPTUALIZING THE SELL AND MENU DESIGNING


  • Then choose a food truck concept of what food items you’ll be delivering based on the demography of the place or the locations of your food truck, whether your food will be chineses, or italian, or typically south indian or beverages of any kind or either any specific cuisine.

  • Based on that, go for selecting the name and logo for your brand that has to be unique and attention catching and indicative of what you sell.


E-standardz even helps you select the name and logo for your brand through our expert team. If you’re a budding restaurateur, you might not know the adequate market demand and appropriate prices for the food items you deliver as per the quality and location, worry not you can easily check in at https://www.estandardz.com/conceptualization-and-ideation .


  • STEP 3 - CHOOSING RIGHT FOOD TRUCK OR COMMERCIAL VEHICLE


  • First and foremost, you need to buy a truck for your business to begin, that's the most investment consuming thing. On an average, your truck would cost around 8 to 10 lakhs. You can take the vehicle on lease or on rent as well.

  • A full customized food truck also available in the market, but the expenditure on the same could rise upto 20 lakhs

  • You may get your food truck customized as well as according to your services and allot a kitchen place, billing counter, serving counter etc.


Estandardz can help you get through it as well. Organizing things for you is all we do.


  • STEP 4 - PROCURING KITCHEN EQUIPMENTS AND OTHER ESSENTIALS.


  • After possessing the truck, you’ll be required to procure kitchen equipment, uniforms, and other serving essentials and I'm sure you might end up bargaining with multiple vendors for low cost and have to compromise with the quality of the products at the end.


  • Worry not, HORECASTOP will save your time and effort to collect all the necessary equipment for your food truck from one place. We deliver the products that clear the quality standards in no time and low costs.


  • Be it a fryer, grills, microwaves, toasters, knives, cooking wares. Chop boards, food warmers, soup kettles, refrigerators, ice machines or anything. We have a stock of more than 1000 products. You can place your order online at https://www.horecastop.com/kitchen-equipments



  • STEP 5 - STOCK FOR PACKAGING AND SERVING MATERIALS


  • As far as food truck businesses are concerned they rarely use regular crockeries to serve the food they sell, rather they serve on plastic and disposable cutleries or use paper trays for the same.

  • More or less, they run sale campaigns, getting their brand name imprinted over the packaging or serving materials. For example, the SWAT food truck business.



  • STEP 6 - LICENCES YOU REQUIRE TO RUN YOUR BUSINESS.


  • Every food business needs to qualify some tests and get some permits so that they may not miss out on any part. Licenses like fssai mobile vendor license, food license, business license, etc


  • For vehicles, you may require a vehicle license, moving and parking license.


  • Here's a list of all the essential licenses you require to establish an F & B business of your own, whether they are cloud kitchen or food trucks.



  • STEP 7 - CHOOSING POINT OF SALE SYSTEM AND DIGITAL PAYMENTS


  • Working manually for billing or management of restaurant business is out of fashion. We have a variety of softwares that manages the property, inventory as well as consumer relation management. They also accept online transaction services that give edges over the competitors.


  • Toast POS systems are ideal for food truck environments because they can be set up with mobile order and pay options.


  • They help us manage Consumer relations and give personalized discounts based on how frequently some person buys food by maintaining the individual profile.



  • STEP 8 - WORK ON MARKET ANALYSIS AND SALE STRATEGIES.


  • Good marketing leads you to the success of your food truck business. In this era of digital marketing, advertising both ways, online and offline had to be followed to get an edge over your competitors.


  • Create a website for your brand, enlisting the menu with high quality graphics, have a discount section and treat of the day, feed in local customer reviews, one touch ordering and payment options.


  • Market through social media handles over facebook and instagram.


  • Tieing up with online food aggregators like zomato and swiggy can give you a customer base in the beginning that you can carry on with your unique taste.


  • Run restaurant CRM campaigns via sending messages and emails about the offers and discounts you run.


If you’re struggling to market your F&B business, the experts at ESTANDARDZ would lend a hand. Get the techniques and ways to reach the maximum target audience through marketing digitally.


Food truck business can make your business popular among the locals if planned and processed perfectly. The overall cost incur is between 10-12 lakhs. It's more or like QSR, but has very less operational cost than QSR. Opening a food truck can definitely be a challenge, but by following the steps above you are sure to get started on the right foot towards establishing a successful business. Check in at E-STANDARDZ to get consultancy for your budding business. All the very best!


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